Cervélo launch a new R Series

Cervélo Europe is proud to officially launch the new R Series, which has been fundamentally re-engineered to perform like never before.

It doesn’t get any better than this for riders who live on a strict diet of road. With its pro fit, benchmark-setting stiffness and extensive aero and comfort benefits, the R5 is designed to take Grand Tours and Classics by storm. In fact, it already has: Team Dimension Data’s Omar Fraile won Stage 11 of the 2017 Giro d’Italia on the bike. Likewise, the R3’s race fit and weight savings have it primed to perform at an elite level.

 

“The R Series has always been at the forefront of classic road bike design thanks to our unique engineering-based commitment to raising the bar,” said Robert de Jonge, Cervélo’s Managing Director. “Now, every aspect of these iconic bikes — from geometry and technology to components and features — has been reinvented to perfectly suit every high-performance road cyclist.”
In conjunction with the launch of the new R Series, Cervélo’s “Till The End” marketing campaign features a dedicated microsite — rseries.cervelo.com — and a range of social media initiatives on Twitter, Facebook and Instagram.

 

 

A new path to progress


With the physical limits of manufacturing materials being strained, and Cervélo’s engineering team eschewing gimmicky features, a new way forward was needed to reinvent the classic road bike. The good news: This is Cervélo’s specialty. A sweeping analysis of how road bikes are used revealed that three interconnected factors — comfort, fit, and handling/stability — are responsible for the most pronounced performance and experiential benefits. And Cervélo being Cervélo, stiffness, weight and aero benchmarks had to improve, too.

 

“The R Series has always been about achieving the lightest and stiffest solutions by including only those elements that need to be present,” explained Graham Shrive, Cervélo’s engineering design manager. “Now, we are using these uniquely efficient structural paths to focus on ride quality and experience.”

 

Cervelo R5D_Sram_Profile_Final.jpg
The new Cervélo R5 Disc eTap - say no more

 

Comfort: Further, faster


Road riders at all levels no longer equate comfort with soft, slow bikes. Indeed, extra vertical compliance can reduce fatigue and, in turn, boost power output. Wheel manufacturers’ wind- tunnel testing has also shown that wider tires can actually deliver aero benefits. For these reasons, tire clearance for the new R Series has been widened to 28mm. Combine this with a Cervélo-engineered aero seatpost for the R5, and vertical compliance is further increased while improving aerodynamics.

 

Fit: Perfection for all


Data-driven fitting protocols and the overall trend toward a more TT-like riding position are both fuelling a new emphasis on fit. One of the real triumphs of the new R Series is that it provides a range that lets every rider find their ideal fit.
DDD pros and other more performance driven riders favour a lower front end, which is why Cervélo developed a new pro fit for the R5. At the same time, Cervélo’s renowned race fit has been maintained for the new R3.

 

Stability and Handling: Confidence is everything

 

A new handling geometry enhances stability and rider confidence with a lower BB and extended wheelbase.
The R5 and R3 are both available with either rim or disc brakes. While rim brakes are the standard, discs represent the future of road bike design. They deliver superior braking performance, especially in inclement conditions, and by designing the R5 Disc and R3 Disc around the latest technology Cervélo has achieved additional benefits: Extra lateral stiffness in the fork, and improved ease-of-use and safety.

 

Cervelo R5 DA Di2_white_lime_Profile_Final.jpg
Cervélo R5 DA DI2 - spec highlights: Shimano Dura-Ace Di2 9150, ENVE SES 3.4 for Cervélo wheelset

 

Stiffness and Weight: Bye-bye benchmarks


The new R series represents Cervélo’s stiffest-ever road frames, with stiffness-to-weight ratios that are fine-tuned to a range of high-performance riding styles. The DiData pros who tested the R5 are adamant that stiffness equals speed, and they got exactly what they want: 21% stiffer at the headtube and 13% stiffer at the bottom bracket for rim-brake models, and 18% and 26% stiffer, respectively, when equipped with discs.

 

As a world-class climbing weapon it almost goes without saying that lightweight design was a top priority for the R Series, with the R3 and R3 Disc frames being 10% and 16% lighter.

 

Aerodynamics: More aero than ever


The new R5 boasts a 44-gram aero improvement over the previous generation. This is the result of an end-to-end aero improvement package that includes new Squoval Max tube shapes, a new seatpost, and an integrated all-carbon stem and bar. Featuring the same Squoval Max technology but a different fork, seatpost and cockpit, the R3 delivers a 17-gram improvement.

 

The best bike for every rider


Ultimately, the new R Series epitomizes Cervélo’s definition of exceptional ride quality: When a bike feels perfectly in tune with its intended use.

 

“Our purpose-built approach has been consistently applied across the R, S and C series, as it gives riders the fit and handling options that perfectly suit their unique morphology and riding style,” said Antoine Ballon, Cervélo’s Global Marketing Director. “But the R Series is more than just a bike platform to us and to our riders. It fuels our passion and empowers our purpose, whether we are claiming a leader’s jersey, earning a Strava KOM, or pushing our limits while training for challenges yet to come. Beyond these mortal trials, there’s something more: The glory of oneness with the elements, with the road, and now, more than ever, with the bike.”

 

More models


Cervélo R3 DA Navy/RedCervelo R3_DA_Profile_Navy_Red.jpgHighlights: Shimano Dura Ace 9100, Mavic Aksium Elite 25 wheelset
Cervélo R5 DACervelo_R5_DA_Profile_Final.jpg
Highlights: Shimano Dura-Ace 9100, Mavic Ksyrium Elite wheelset
Cervélo R5 eTapCervelo R5_eTap_Profile_Final.jpgHighlights: SRAM RED eTap, Zipp 302 wheelset

 




1 Comments

VolkAdik, Jun 11 2017 11:04

I want one!!!