Fox announce Proframe light weight full face helmet for all mountain riding

Fox Racing is proud to announce the release of the all-new Proframe helmet, on sale worldwide Friday, March 3rd, 2017.

 

Designed to seamlessly blend the worlds of protection and breathability, the Proframe ushers in a new era of confidence inspiring performance for the All Mountain trail rider. The key feature allowing for this hybrid performance is the patent pending Fox integrated chin bar. This offers certified downhill level protection while maintaining nearly open face airflow, lightweight climbing breathability, and full-face protection for aggressive descending. Combined with the proven Fox Varizorb multi-density EPS and 24 total vents, the Proframe is one of the lightest full-face helmets in the world today.

 


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Our downhill DNA sparked the creation of our first ever All Mountain focused full-face helmet. Over 2 years in the development process, the Proframe has been tested and proven by our elite team of Mountain Bike athletes. You’ll see it showcased in our upcoming full-length movie and throughout the year in races all over the world. We are excited to launch such an amazing new product, which brings the Iconic Fox attitude and aggressiveness to the world of trail riding. Mike Redding, MTB Sports Marketing

 

The Fox Proframe is set to retail at R5 399. For more information, visit the Proframe website here.

 

 

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11 Comments

popcorn_skollie, Mar 04 2017 01:02

This looks great. But at 750 grams its only 200 grams lighter than my fullface. While its a significant improvement for something you wear on your head. A 200 gram saving is hardly enough for it to be touted as an all day climb friendly full face. Not when its STILL double the weight of any half lid.

And at R5,400? I'd rather have the versatility of a convertible lid. 

cdevil, Mar 05 2017 08:50

And at R5,400? I'd rather have the versatility of a convertible lid. 

 

I'd buy it if it was around R3250 (US$249), but in SA we get always get screwed.

Bizkit031, Mar 05 2017 05:51

This looks great. But at 750 grams its only 200 grams lighter than my fullface. While its a significant improvement for something you wear on your head. A 200 gram saving is hardly enough for it to be touted as an all day climb friendly full face. Not when its STILL double the weight of any half lid.
And at R5,400? I'd rather have the versatility of a convertible lid.

Yea your pricing is a bit height there

NicoBoshoff, Mar 06 2017 07:37

This looks great. But at 750 grams its only 200 grams lighter than my fullface. While its a significant improvement for something you wear on your head. A 200 gram saving is hardly enough for it to be touted as an all day climb friendly full face. Not when its STILL double the weight of any half lid.

And at R5,400? I'd rather have the versatility of a convertible lid. 

Yeah, and the false sense of safety they give you is also priceless.

stefmeister, Mar 06 2017 08:27

Yeah, and the false sense of safety they give you is also priceless.

Only one of those sumo wrestling suits could, maybe, do that for me.

_im_from_earth, Mar 07 2017 07:23

I'd buy it if it was around R3250 (US$249), but in SA we get always get screwed.

 

Import duty on helmets doesn't help...

cdevil, Mar 08 2017 08:21

Import duty on helmets doesn't help...

 

Agreed, but here's what I don't understand:

 

Fox MSRP US$249 = ~R3250

 

R3250 + 25% Duty + 14% VAT + 10% SARS = R4688

 

This is still R700 cheaper than buying it locally. Surely the SA wholesaler doesn't buy these at recommended retail price from Fox?

cairbre, Mar 08 2017 08:44

Launch special is R4500 if that counts. Bicycle stuff isn't cheap in ZA.

Iwan Kemp, Mar 08 2017 08:51

Agreed, but here's what I don't understand:

 

Fox MSRP US$249 = ~R3250

 

R3250 + 25% Duty + 14% VAT + 10% SARS = R4688

 

This is still R700 cheaper than buying it locally. Surely the SA wholesaler doesn't buy these at recommended retail price from Fox?

 

How many R700's do you need to make to pay for warehousing, warranty, carrying stock, staff, advertising, taxes, electricity, etc, etc, etc. 

cdevil, Mar 08 2017 09:29

How many R700's do you need to make to pay for warehousing, warranty, carrying stock, staff, advertising, taxes, electricity, etc, etc, etc. 

 

Re-calculate using the cost price the wholesaler pays and that R700 probably triples. However, I understand they don't sell thousands of these and have all the above you mentioned to pay for.

 

Edit: Just had a thought on supporting/buying local vs buying from overseas. Hypothetically speaking what if everything was priced here the same as what it would cost to import? Everyone would buy local, local market will do better, more entrants into the market bringing in products that aren't currently available in SA. I should probably stop dreaming now.

Suzana27, Aug 04 2017 07:08

Anyone want to buy a medium fox proframe brand new form 4500? Ordered it online but got sent the wrong size.