Founded by former professional cyclist, Mark Blewett - an English-South African who had set out to design bikes with an exceptional ride quality - the brand was purchased by a Brazilian group of companies in 2017 and has since moved its headquarters to Europe.
“We see South Africa as a significant market, not just due to the brand’s heritage but also because of the impressive strength of the cycling scene here,” says SwiftCarbon’s Global Development Manager, Monica McCosh. “We are now cyclist-direct through our website and have an on-the-ground support team. Our race-winning models will also be available at various cycling events throughout the region.”
Straightline Sport Director and Cape Town’s own Jarryd Haley has been appointed to head up the brand’s physical presence, marketing, sales and service operations here. “Aside from being heavily involved in the cycling community here as a business owner, distributor and athlete, he also has extensive experience with the brand, having been Sales and Marketing Manager for SwiftCarbon in South Africa,” explains McCosh.
“As a `South African ́ brand, it is an honour to bring the bikes to their home and grow the footprint that we had worked hard to achieve previously. Being able to introduce the Racevox is an amazing moment as it marries together the delicate blend of cutting-edge technology, performance, aesthetics and an amazing ride quality that SwiftCarbon has become renowned for.”
Beginning March 8, Swift Carbon’s bikes will be available direct to South African customers in USD with direct-to-door shipping. All orders will be placed online through the SwiftCarbon.com website. All demo tests, service and warranties will be managed by Jarryd out of Cape Town.