Titan launch first dual suspension bike, the Sonic

After endless requests, Titan are excited to announce the launch of our first full-susser, THE TITAN SONIC. It’s been a two-year journey, but the end result was worth the wait.

Titan Sonic lifestlye 2.jpg

Whilst at first glance, it may resemble features seen before on full-sussers, the true beauty of the Sonic is in the Passion and Desire to build for the future. This encompasses geometry, material choice and most importantly reliability. As we see new trends emerging almost daily in the market, does this not mean we see changes in the terrain we choose to ride and essentially how we choose to ride it?

Previously, full-sussers have been geared at one of two things; covering distance or bombing descents. While the Sonic is aimed at the true racer within, we acknowledge the changes in cross country/marathon racing and the technical challenges of modern day courses. The Sonic is born; a bike where passion meets adventure.

The Mission


Build a bike that is as good on the trails as it is racing cross country. We know the market and we knew the need. Building a dual sus that ticks all of the boxes for the South African rider is no small feat. From marathon races ranging hundreds of kilometres, to switch backs and gruelling single-track descents, we needed to build a bike that could do it all. Aggressive enough to race, forgiving enough for the enthusiast and enjoyable enough for the trail junkie. The Sonic design is bordering on perfection and over the past few months we’ve been hitting the trails to bang out the flaws. All that we have found is a new reason to ride… or should we say shred?


Titan Sonic lifestlye 1.jpg

Titan Sonic lifestlye 3.jpg



The frame


While it’s hard to look past those pretty graphics and the shiny new paint, there is plenty R&D that went into the design of the Sonic. Visually, the straight lines and somewhat retro round tubes are immediately present. Two small gussets enhance strength and rigidity in pivotal points. This helps lower the top tube to offer a lower stand over height and create a more manageable ride, ensuring that the rider is in control at all times. The choice of narrow round tubes in the front triangle goes further than aesthetics, the circular shaped tubes help reduce weight as opposed to square tubing and the difference is noticeable.


Titan-Sonic-Pro-model.jpgTitan Sonic Pro.

Titan-Sonic-Expert-model.jpgTitan Sonic Expert.


Looking back at the rear swing arm, a concept called RDS (Rear Dynamic Strength) was implemented. This consists of square tubing to enhance strength and reduce tube size in order to minimise vibrations. The RDS technology comes from our tested and proven line of hardtails and it works! The technology helps distribute power directly from the pedals to the wheels, in turn it reduces flex and unwanted strain on the bearings.

The 100mm suspension is more than capable of soaking up the knocks, but the most satisfying feature is the combination of the rigid round tubed front triangle with top mounted rear shock. The combination feels stiff and balanced as it presents minimal bob and the set-up is just superlative.

Heading forward, a tapered head tube offers a solid front end helping the transition of forces down into the fork. The head tube aids stiffness in the front end giving you more control and better handling. On closer inspection, all the welds around the head tube have been smoothed out giving the Sonic a clean and classy feel from the cockpit, but when you stand back and look at the bike from a distance, the raw welds are still exposed on the rear giving it that tough mechanical look playing into the shape of those round tubes. It’s a bold statement but we love it!

Titan Sonic Expert Technical 6.jpg

A final note on the frame is the external frame routing, whilst it may be a little old school, the thought behind it was to enhance the ease of servicing and customisation. With external cable routing, converting to 1x does not expose any openings risking dirt getting inside of your frame. Built for the future.

The geometry


Pull back the curtains a little further and look into the geometry of the Sonic and you’ll be pleased to find a combination of stability and manoeuvrability to suit many a riding situation. Our progressive forward thinking approach of designing this bike allows you to “skill-up” to unlock its full potential as your abilities increase. This leaves plenty of room for the novice with a somewhat forgiving nature when hooking a corner a little too fast as well as straight up performance for the eagerly skilled rider to really dominate the abilities of this bike.

Chain stay length was closely examined to manipulate the full potential from the design of the frame. The slightly longer length helps the bike feel more stable when descending and assists in keeping the front end down when tackling steep climbs. Furthermore, the added length aids stability at high speeds and is most noticeable when powering through rough terrain as it holds its line effortlessly. A relatively steep head angle was decided upon to help keep the front wheel planted firmly to the ground and the steering sharp and nimble. This shows the Sonic’s racing character that is crafted into every inch of its tubes.

These days with the variation of wheel sizes and riding disciplines, wheelbase plays a fundamental factor in the characteristics of a bike’s overall feel. The front centre measurements and sharp head angle bring the overall wheelbase length down without compromising the stability, this is due to the added length in the rear chain stays. This results in a bike with a considerably shorter wheelbase, presenting a ride that is not only more lively but performs better as it is more manoeuvrable. The Sonic feels right at home on the technical side. A sharply angled seat tube positions the rider further forward and directly over the bottom bracket aiding pedalling power as well as maximising traction on loose surfaces. Shifting the centre of gravity further forward helps with climbing and promotes corrected pedalling rhythm over longer distances.

Titan Sonic Geometry.png

The Sonic has a natural race feel, complemented by the shorter wheelbase and nimble steering yet still finds the right balance to enjoy the fast technical descents.

Groupset


The base model is treated to a full entry level Shimano groupset while the Pro is very modestly dressed in Shimano’s all new 2017 XT, featuring Shimano’s trickle down technology from its big brother XTR. The 2x11 drivetrain is packed with new technology and features which play host to the perfect combination on the Titan Sonic delivering snapping changes, big boy brakes and flawless looks. The combination looks tenacious together and is the preferred choice for the advanced rider.

Titan Sonic Expert Technical 4.jpg

Cockpit


No short cuts were taken where it matters most and the crucial points of contact were thought out for performance, comfort and control. Handlebars, stem and seat post are in-house components from the TRC line up and feature added benefits from Titans own product and development line named TRC (Titan Racing Components). Components are tested in harsh conditions for durability, effectiveness and weight fragmentation. A process of skimming weight in chosen areas to increase performance and aerodynamics whilst still being aesthetically pleasing. The handle bars are trail inspired at 720mm wide. This helps control the bike and get the most out of its agile abilities and enforcing a ride that inspires confidence. The saddle is a fine choice of slick black leather styling from the TRC line up.

Titan Sonic Expert Technical 3.jpg

Wheels and tyres


“Race Ready”, a term that Titan has boldly introduced to a number of its bikes this year after the success of the 2016 line up. This refers to having the bike prepped for racing straight from the factory, a noteworthy part of this process is Tubeless Ready Tyres which means you only need to add tape and sealant and you are ready to go. The whole Sonic range is treated to this added benefit and the top models see the addition of Stan's No Tubes Rapid rims.

Suspension


It’s air all round! The rear suspension is in the form of a trusted Rock Shox shock, proven for its durability and uncanny performance. The shocks can be adjusted to suit the style of riding as well as the weight of the rider. An added benefit is the lockout, giving you the option of going rigid for racing performance and hill climbs, but when opened up it yields great trail capabilities and punches above its weight. The front fork is from SR Suntour on the base models and the higher models are found with 100mm Rock Shox air forks to soak up on the bumps and provide flawless performance along the course.

Titan Sonic Pro Technical 2.jpg

Looking down the line at the cycling industry as well as the South African market, the Sonic is aimed at a gap. Not trying to compete against other brands or bikes, it creates its own line and place to be ridden. Hoping to encourage a skilled-up-rider to enjoy the technical stuff as much as the long distances, the Sonic is fully capable of wearing both sets of tyres. The unique SA market will enjoy a bike designed exclusively for our style of riding. Grip it and Rip it, the Sonic is here!


Titan Sonic Pro Technical 5.jpg

Titan Sonic Expert Technical 5.jpg


Availability


The Titan Sonic will be available locally from the first week of November. Be sure to book a test ride at your local bike shop or dealer.



Titan Sonic Models:


Titan Sonic Pro

2017-Titan-29er-Sonic-Pro.jpg

  • FrameXC/Marathon full alloy race frame with RDS
  • Speed22-Speed
  • Sizes17" / 19" / 21"
  • ForkRockShox Recon Silver Solo Air Poplock Remote Lockout
  • Rear ShockRockShox Monarch RL Air
  • BrakesShimano SLX M7000
  • CranksetShimano XT FC-M8000 36/26T
  • Front DerailleurShimano SLX FD-M7025
  • Rear DerailleurShimano XT RF-M8000
  • ShiftersShimano SLX SL-M7000
  • HandlebarTRC Directech Pro flat bar 720mm
  • StemTRC Directech Pro
  • HubsTRC Rotech
  • RimStan's ZTR Rapid 32H
  • SaddleTRC Trimtech
  • Seatpost31.6mm TRC Pro
  • TyresTitan H-5161 TR 29" x 2.10" 60TPI Tubeless Ready
  • Estimated Retail PriceR29,999.00


Titan Sonic Comp

2017-Titan-29er-Sonic-Comp.jpg

  • FrameXC/Marathon full alloy race frame with RDS
  • Speed30-Speed
  • Sizes17" / 19" / 21"
  • ForkRockShox 30 Silver Solo Air Poplock remote lockout
  • Rear ShockRockShox Monarch RL Air
  • BrakesShimano M315 Black with Tektro Rotor 180mm
  • CranksetShimano FCMT 500 40/30/22T
  • Front DerailleurShimano Deore M610
  • Rear DerailleurShimano Deore M610
  • ShiftersShimano Deore M610
  • HandlebarTRC Directech Pro flat bar 720mm
  • StemTRC Directech Pro
  • HubsTRC Rotech
  • RimStan's ZTR Rapid 32H
  • SaddleTRC Trimtech
  • Seatpost31.6mm TRC Pro
  • TyresTitan H-5161 TR 29" x 2.10" 60TPI Tubeless Ready
  • Estimated Retail PriceR23,999.00


Titan Sonic Expert

2017-Titan-29er-Sonic-Expert.jpg

  • FrameXC/Marathon full alloy race frame with RDS
  • Speed27-Speed
  • Sizes17" / 19" / 21"
  • ForkSR Suntour SF14 XCR Air 100mm Remote Lockout
  • Rear ShockRockShox Monarch RL Air
  • BrakesShimano M315 Black with Tektro Rotor 180mm
  • CranksetShimano Altus M-351 42/32/24T Black
  • Front DerailleurShimano Altus FD-M370
  • Rear DerailleurShimano Altus RD-M370
  • ShiftersShimano Altus SL-M370 3x9
  • HandlebarTRC Directech flat bar 720mm
  • StemTRC Directech
  • HubsTRC Rotech
  • RimTitan 29R Disc
  • SaddleTRC Trimtech
  • Seatpost31.6mm TRC Sport
  • TyresTitan H-5161 TR 29" x 2.10" 60TPI Tubeless Ready
  • Estimated Retail PriceR19,999.00

Titan Sonic Trail

2017-Titan-29er-Sonic-Trail.jpg

  • FrameXC/Marathon full alloy race frame with RDS
  • Speed24-Speed
  • Sizes17" / 19" / 21"
  • ForkSR Suntour SF14 XCR Air 100mm Remote Lockout
  • Rear ShockRockShox Monarch RL Air
  • BrakesShimano M315 Black with Tektro Rotor 180mm
  • CranksetShimano TY-301 42/34/24T
  • Front DerailleurShimano TY-700
  • Rear DerailleurShimano Acera M360 8-Speed
  • ShiftersShimano SL-M310
  • HandlebarTRC Directech flat bar 720mm
  • StemTRC Directech
  • HubsTRC Rotech
  • RimTitan 29R Disc
  • SaddleTRC Trimtech
  • Seatpost31.6mm TRC Sport
  • TyresTitan H-5161 TR 29" x 2.10" 60TPI Tubeless Ready
  • Estimated Retail PriceR17,999.00




72 Comments

Davey_Jones, Oct 18 2016 08:19

I think we gonna see a lot of these moving through the sportsmans warehouse doors. Especially with Vitality discounts.

Vanzyl, Oct 18 2016 08:40

I like it, price is right.....some of the big brands pushing ridiculous prices so this is very appealing.

PhilipV, Oct 18 2016 08:54

Jeez, that must be a record for the most marketing waffle used in a press release.

shaper, Oct 18 2016 08:55

Very descent spec bike as well

Odinson, Oct 18 2016 09:13

A relatively steep head angle was decided upon to help keep the front wheel planted firmly to the ground and the steering sharp and nimble. This shows the Sonic’s racing character that is crafted into every inch of its tubes.

 

Fekkin' what?!

Koei, Oct 18 2016 09:14

Very descent spec bike as well

 

R18k for an Acera 8-Speed drivetrain?! Jeeezz...

Patchelicious, Oct 18 2016 09:34

R18k for an Acera 8-Speed drivetrain?! Jeeezz...


What's Acera?

TheJ, Oct 18 2016 09:36

R18k for an Acera 8-Speed drivetrain?! Jeeezz...

 

For sure.

 

Couple of years ago I bought a NEW, carbon dual suspension (26er though), RS Reba, XO/X9 parts, for R22k. This was out of the box from a bike shop.

 

These days you can barely get an X7/SLX bike for that price.

TheJ, Oct 18 2016 09:37

What's Acera?

 

Makro bike parts.

Patchelicious, Oct 18 2016 09:38

Makro bike parts.


Aaaaaahhh.

What's Makro?

dee_biker, Oct 18 2016 09:41

A relatively steep head angle was decided upon to help keep the front wheel planted firmly to the ground and the steering sharp and nimble. This shows the Sonic’s racing character that is crafted into every inch of its tubes.

 

Fekkin' what?!

 

All to help the newby feel VERY uncomfortable and twitchy!!! Not too sure about that description either.

Patchelicious, Oct 18 2016 09:43

For sure.

Couple of years ago I bought a NEW, carbon dual suspension (26er though), RS Reba, XO/X9 parts, for R22k. This was out of the box from a bike shop.

These days you can barely get an X7/SLX bike for that price.


4 years ago a I bought a brand new 29er full XT with Reba, Alu frame though for R11k with tubeless.

22 for 26er sounds steep.... 😳

PhilipV, Oct 18 2016 10:00

A relatively steep head angle was decided upon to help keep the front wheel planted firmly to the ground and the steering sharp and nimble. This shows the Sonic’s racing character that is crafted into every inch of its tubes.

Fekkin' what?!

Ja, it's as if they don't know what modern geometry is. It's a joke.

Matchstix, Oct 18 2016 10:05

Not bad could have gone with a slightly better fork on the pro though.

NotSoBigBen, Oct 18 2016 10:41

Aaaaaahhh.

What's Makro?

 

The 'LBS' you go to for a Giant  :ph34r:

 

As an aside - can't for the life of me remember if a vertical shock is good or bad #hubmakesmedeurmekaar

rock, Oct 18 2016 10:50

appears to be very generic and picked from an OEM catalogue from a few years ago.

 

But that's how you get the price point I suppose.

NickGM, Oct 18 2016 10:53

What's Acera?

A ceraously budget component?

 

Sorry. 

Odinson, Oct 18 2016 11:01

For the top end model, I would've ditched the XT grouppo for SLX and fitted a Reba or SID. A fork would offer a better ride than the XT groupset.

 

I guess the drivetrain is there to sway newbs - "Check mah derailler, brah. XT! I heard Nino Schuster also rides it." 

Riaan H, Oct 18 2016 11:09

A Recon Silver on R30k bike? Bought a Camber Comp for R34k earlier in the year and that runs a Revelation plus proper geo and wheels. The kind of person likely to ride that may be dangerously close to the weight limit on those wheels (unless I'm mistaken).

Good idea for Titan but with the amount of places selling old stock Cannon Rush etc at low prices I don't ssee the higher models selling all that well.

Serious Panda, Oct 18 2016 11:10

Silverback Sido is a much better buy sorry Titan.

Hairy, Oct 18 2016 11:11

So how does this stock up to a brand like Giant RE cost/spec?

Odinson, Oct 18 2016 11:16

So how does this stock up to a brand like Giant RE cost/spec?

 

Titans are bought at Sportsman's and Solomon's, whereas Giants are bought at Makro. Therefore, in principle, the Titan should be a better bike all round.

Patchelicious, Oct 18 2016 11:19

Silverback Sido is a much better buy sorry Titan.


Why do you say that?

NotSoBigBen, Oct 18 2016 11:19

Titans are bought at Sportsman's and Solomon's, whereas Giants are bought at Makro. Therefore, in principle, the Titan should be a better bike all round.

 

Jissis bra  :w00t:  :w00t:  :w00t:

Hairy, Oct 18 2016 11:22

Titans are bought at Sportsman's and Solomon's, whereas Giants are bought at Makro. Therefore, in principle, the Titan should be a better bike all round.


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