Spotlight: Dirt Apparel

Two and a half years ago, my brother introduced me to cycling. Since then the sport has changed my life for the better in so many ways. One day, while riding the awesome Tygerberg Trails in the Hills of Durbanville, I decided to establish a clothing brand that all my friends and fellow riders could relate to.

Since I can remember, I’ve had a passion to design and expressing my creative side. It all started by cutting out hand-drawn stencils. Using spray and fabric paint I applied stencils onto canvases and blank T’s I never used to wear. Friends raved about my designs, so I decided to have some of them printed and they started to selling.

Keeping it clean, simple and effective, inspired by the people who ride for the sake of it, the idea of Dirt Apparel was born. I decided to take my time doing research, testing products and improving them. Dirt Apparel was kept off the grid for two years. I eventually sourced the perfect fabric, perfected the fit, perfected the printing method and colour schemes all to ensure quality and durability. Being 110% satisfied with everything, I launched Dirt Apparel on the day our Daughter was born, 1st of July 2014.

The brand has shown amazing growth thanks to all the support from the public and our sellers. We strive to produce and supply the finest and freshest cycling apparel and casual wear out there.

Whether you’re into simple MTW, downhill MTB, Cross-Country, Enduro, Freeride, BMX, Fixed wheel or Road cycling, we hope you find something you like. Our Apparel is aimed at anyone that owns a bicycle.

All of our products are made 100% in South Africa.

We’re going to be adding new designs regularly so please keep a look-out on the Dirt Apparel page and website.