First Look Friday: Santa Cruz Hightower; The Cyclist Co; and Lyne Pulse

First Look Friday is an introduction to the gear that we are currently testing for review. This week we've got the Santa Cruz Hightower, The Cyclist Co socks and apparel, and a Lyne Pulse Crankset.

Santa Cruz Hightower

The Hightower is a dual suspension trail bike from Santa Cruz, designed to accommodate 29" or 27.5"+ wheels. We have a 29er build on test. The bike features 135mm of Santa Cruz's VPP suspension system, provided by a RockShox Monarch RT3 shock paired with a 140mm RockShox Pike fork.


Santa Cruz Hightower 1.jpg


Our Hightower CC carbon frame comes with a SRAM X01 drivetrain with a Race Face crankset, SRAM Guide RSC brakes, and a RockShox Reverb Stealth dropper seatpost. It also has Boost axle spacing front and rear, and space for a single bottle cage inside the front triangle.



  • FrameSanta Cruz Carbon CC
  • ForkRock Shox Pike 29 RCT3 140
  • ShockRock Shox Monarch RT3
  • HeadsetCane Creek 40 IS Tapered
  • CranksetRace Face Turbine
  • Rear DerailleurSRAM X01 1x11
  • ShiftersSRAM X01
  • CassetteSRAM X01 10-42
  • ChainringRace Face 32T
  • ChainSRAM PC 1130
  • BrakesSRAM Guide RSC
  • Brake RotorAvid Centerline; 180mm
  • GripsSCB Lock On
  • RimsEaston ARC 27
  • Front HubDT Swiss 350 110x15 Torque Cap
  • Rear HubDT Swiss 350 148x12
  • TyresMaxxis Minion DHRII TR 3
  • StemRace Face Turbine
  • HandlebarSanta Cruz Carbon Flat Bar, 31.8mm clamp, 780mm
  • SeatpostRock Shox Reverb Stealth Dropper
  • SaddleWTB Silverado


The Carbon CC frame with RockShox Monarch RT3 retails for R53,050.00, while the complete build is R122,200.00.


The Cyclist Co Socks & Apparel


Socks: The Classic Range


The Classic Range of socks are designed for both the recreational and competitive rider with comfort in mind. Ultra-comfy, the classic cut is light and features a mesh panel on top of the foot for optimal ventilation. Locally manufactured, comfort-stretch elastane ensures a perfect fit for all sizes. The Classic Range has a simple striped design, in 5 colour variations to compliment any cycling wardrobe.


The Cyclist Co 1.jpg




The Cyclist Co. range of tees was designed to capture various facets of bike life, from the Mountain Bike Club Tee to the vintage racer Escape Tee. They feature elegant, clean typeset designs and graphics, and are available in both men's and women's styles providing a great off-bike apparel option for any cyclist.




The Cyclist Co. is offering all Bike Hubbers a special Black Friday Deal, use the PROMO CODE: BFriday to get 20% off your order. Find out more on:


Lyne Components Crankset

Lyne Components first grabbed our attention with their reasonably priced Contour dropper seatpost. The company has now expanded their range to cranks and chainrings with the Pulse range.


Lyne Pulse crankset 1.jpg


The Pulse is an alloy crank with a direct mount chainring designed for cross-country and trail purposes. The crankset includes a narrow/wide chainring and a bottom bracket. The Pulse crankset is priced at R1,699.


For more details head over to the Lyne website here.


Odinson, Nov 25 2016 10:17

That Lyne Pulse is pretty sweet looking.


Interested in a review.

Dieter ( ͡° ͜ʖ ͡°), Nov 25 2016 10:20

More cycling specific socks <3 

Grease_Monkey, Nov 25 2016 11:12

Is that XO1 Cassette not a 10-42t?

JXV, Nov 25 2016 12:52

Running my Hightower with 150mm Pike on 29er wheelset. Rides great and no need to change the fork travel from140 to 150 if you fit a 27.5+ wheelset

Sent from my SM-G935F using Tapatalk

Sarel See Monster, Nov 25 2016 04:46

Some closeups of the Pulse Cranks!