Bike Hub: 2020 Year in Review

It's that time of year again where we take a look back what went down on Bike Hub over the past 12 months. For the bike industry as a whole, 2020 had its fair share of headwinds, some solid tailwinds and a few broken spokes along the way.

At Bike Hub HQ we kicked off the year with some fanfare following the launch of a brand new Classifieds platform in December last year. In 2020, despite some disruptions, we built on that momentum with improvements and updates across the platform, a new premium membership offering and most recently, a secure payment service.

 

Lockdown threw most riding plans out the window and all but a few events were postponed or cancelled. The mad dash for indoor trainers before lockdown was followed by a surge in demand for bicycles as people emerged from their homes looking for new (or old) ways to get around and stay active.

 

Here's a look back at 2020 on Bike Hub by the numbers.

 

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Mind the gap: A chart showing classified ads created per day in 2020 showing the impact of lockdown.

 

Website Stats - Visitors


Despite a surge in demand and traffic for all things bicycle in the second half of 2020, the abrupt stall of hard lockdown is visible in our top line traffic numbers. From mid-may things crept up to normal and in the three months from June to August we hit consecutive record numbers.

 

Unique visitors
2 105 266
-2.45%

Pageviews
51 884 092
-6.53%

Sessions
7 339 405
-3.73%

Average visit duration (minutes)
06:39
+4.62%

 

South African User Split


47.57% Gauteng
34.17% Western Cape
9.46% KwaZulu-Natal
3.70% Eastern Cape
1.31% Mpumalanga

1.20% Free State
1.13% Limpopo
1.02% North West
0.38% Northern Cape

 

International User Split


48.43% South Africa
11.74% United States
5.99% United Kingdom
2.68% Australia
2.18% Canada

1.65% Germany
1.49% Phillipines
1.36% Netherlands
1.27% France
1.14% Italy

 

ccs-62657-0-53827700-1598198349.jpg
Many of us had to find creative ways to ride during lockdown. That is of course if you had the privilege of owning an indoor trainer. Photo credit: Ashley Oldfield reviewed the 2020 Wahoo Kickr.

 

 

 

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Introducing Bike Hub Pay: Buyer & Seller Protection

On 30 November 2020 we announced the launch of our buyer and seller protection service Bike Hub Pay. Funds are held securely until the buyer receives the goods, offering peace of mind for buyers and expanding the buyer pool for sellers.

 

Read more.


 

 

ccs-2-0-84165800-1586169084.jpg
Backyard Bike Checks - In early April we ran a fun competition encouraging Hubbers to spend some quality time with their bikes while cooped up inside. And ever hopeful that our freshly pampered rides would soon be set free....

 

 

All stats for the period 17 December 2019 - 16 December 2020(and compared to the same period for the prior year).




20 Comments

DR ◣◢, Dec 22 2020 02:04

I had no idea I started that many topics. Hope it was of some value to the community.

As for being number 8 on the comments side. I’m surprised it only came with one warning point.

DieselnDust, Dec 22 2020 02:24

Yikes top spot of the posters and I hardly ever posted in chitchat... <shocked>

must be double counting somewhere. are the ballot machines counting correctly?

Did the counters hide others boxes under the tables?

I smell voter fraud

I lost the election and I can prove it....

Long Wheel Base, Dec 22 2020 02:26

I had no idea I started that many topics. Hope it was of some value to the community.

As for being number 8 on the comments side. I’m surprised it only came with one warning point.

What did you get a warning point for?

 

I do recall very recently someone laughing about the topics you started and how some were a bit different.

Long Wheel Base, Dec 22 2020 02:29

Damn lockdown and not being at work for so long hampered my performance.

2019

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2020

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DR ◣◢, Dec 22 2020 02:50

What did you get a warning point for?

I do recall very recently someone laughing about the topics you started and how some were a bit different.


There was a mention of a razor and a bath that I assume was reported. My bad.

It was in the classifieds comments thread.

Meezo, Dec 22 2020 03:05

I had no idea I started that many topics. Hope it was of some value to the community.

As for being number 8 on the comments side. I’m surprised it only came with one warning point.


Even i could of told you that

Jewbacca, Dec 22 2020 03:09

Yikes top spot of the posters and I hardly ever posted in chitchat... <shocked>

must be double counting somewhere. are the ballot machines counting correctly?

Did the counters hide others boxes under the tables?

I smell voter fraud

I lost the election and I can prove it....

They don't count the ChitChat posts... It is 'bike related' forums only. 

 

So you contributed the most to topical threads. The chitchat or 'den of iniquity' topics are rather left unaccounted for..... 

Bateleur1, Dec 22 2020 03:09

Would be interresting to see of the 150 000 odd users, how many are active on a regular basis.  How many different members of viewing every day on avg and how many are posting on avg every day.

Captain Fastbastard Mayhem, Dec 22 2020 03:11

Damn lockdown and not being at work for so long hampered my performance.
2019
2019.PNG
2020
2020.PNG


Awesome. No longer top 10

stefmeister, Dec 22 2020 03:30

They don't count the ChitChat posts... It is 'bike related' forums only.

So you contributed the most to topical threads. The chitchat or 'den of iniquity' topics are rather left unaccounted for.....


Thought you might have been joking, but then double checked. Think it’s kinda disingenuous to leave out the chitchat from the stats, seeing as it’s a topic of contention.
Not gonna lose sleep though.

The figure that caught my eye though is the R152m in confirmed sales. Makes sense now that someone wants a slice of that pie.

Vetseun, Dec 22 2020 05:29

Congrats

DieselnDust, Dec 22 2020 08:50

They don't count the ChitChat posts... It is 'bike related' forums only. 
 
So you contributed the most to topical threads. The chitchat or 'den of iniquity' topics are rather left unaccounted for.....


Aaaah thanks for explaining. Well hopefully the info was useful and helped people make informed choices

DR ◣◢, Dec 22 2020 08:55

Aaaah thanks for explaining. Well hopefully the info was useful and helped people make informed choices


Your input on my b tension adjustment problem was invaluable.

DieselnDust, Dec 22 2020 09:11

Thanks DR. Glad it helped you

Pure Savage, Dec 22 2020 09:54

Sho, snuck out of top 10 again, safe.

MajG, Dec 22 2020 10:00

I made it too top 10 of threads started...eish need to use search function more often from now on

morneS555, Dec 22 2020 11:05

Sho, snuck out of top 10 again, safe.


Maybe if you weren't outside getting bikejacked and run over by cars the all the time you’d be able to feature on here more. Get your priorities in order. 😅

/comic sans/

Long Wheel Base, Dec 23 2020 11:26

They don't count the ChitChat posts... It is 'bike related' forums only. 

 

So you contributed the most to topical threads. The chitchat or 'den of iniquity' topics are rather left unaccounted for..... 

This makes sense now. I was wondering why some people who comment A LOT in those fight threads didn't even feature in the top10 posters. Would be interesting to see total posts vs only bike related posts. I reckon about half that top 10 will be different and the number of posts will be probably double.

Moridin, Dec 29 2020 10:30

If I had an indoor trainer setup like that I would not mind a lockdown.

Long Wheel Base, Jan 04 2021 02:10

If I had an indoor trainer setup like that I would not mind a lockdown.

Agreed, except I would face it the other way around.