adidas SA welcomed as off-bike apparel partner of the FNB Wines2Whales MTB Events

The organizers of the Cape’s renowned three-day stage mountain bike race, the FNB Wines2Whales (W2W) Mountain Bike (MTB) Events, are excited to welcome sporting goods and apparel manufacturer, adidas SA as the event’s official off-bike apparel partner.

Michael Creedon and Andrew Davies in action during stage two of the 2015 FNB W2W MTB Adventure. Photo Credit: Tobias Ginsberg

“It is great to have one of the world’s major sporting brands support the FNB W2W MTB Events,” says Michael Meyer, FNB W2W MTB Director. “We are really excited to announce that this year each rider will receive a magnificent adidas garment. With adidas being a strong performance based brand, the adidas apparel will certainly help riders perform even better at the 2016 FNB W2W MTB Events.”

“We are proud to be the official off-bike apparel partner of the FNB W2W MTB Events”, confirmed Roddy van Breda, MD of adidas South Africa. “As a global sports brand, adidas strives to constantly create new platforms to interact with our consumer. This partnership offers an ideal space for us to expose our technical outdoor product range, while we at adidas benefit from the product feedback we receive from the FNB W2W MTB community. Therefore, we are excited to align with an event that shares our passion for the outdoors and look forward to an exciting event this summer,” concluded van Breda.