Events

Bike Hub: 2018 Year in Review

· By Bike Hub Features · 87 comments

It’s that time of the year again. We’ve dusted off the calculator and spruced up our spreadsheets to take a look back at some of the numbers and trends on Bike Hub in 2018.

Take a run through the headline numbers, classifieds statistics, most read articles, the top contributors, most viewed and discussed topics… it’s all here along with a few extras.

ccs-2-0-52760500-1545138108.jpg

Website Stats – Visitors

In 2018 we saw a healthy jump in Unique Visitors and Sessions while Page Views and Session duration decreased slightly as more users opted to log on via mobile devices vs. desktop.

Unique visitors
1 965 682
+11.15%
Pageviews
52 749 706
-1.28%
Sessions
7 030 306
+7.05%
Average visit duration (minutes)
06:53
-11.33%

South African User Split

50.19% Gauteng
31.99% Western Cape
9.98% Kwazulu Natal
3.44% Eastern Cape
1.30% Free State
1.07% Mpumalanga
0.89% Limpopo
0.82% North West
0.31% Northern Cape

International User Split

46.95% South Africa
12.69% United States
5.24% United Kingdom
4.69% France
2.52% Australia
1.98% Canada
1.95% Germany
1.40% Spain
1.39% Italy
1.25% Netherlands

Website Activity – New Members


New Members
14 512

Total Members
114 306
+14.54%

Gender Split

77.40% Male
vs.
22.60% Female

Classifieds Activity

From humble beginnings as a simple “Buy & Sell” forum, the Classifieds offering on Bike Hub has grown into the key traffic driver. In 2018 it accounted for 66.95% of the Page Views on Bike Hub and more than half a Billion Rand in advertised product.

Total listings value

R 509 373 003

Top 10 most searched bike brands

1. Specialized – 20.23%
2. Scott – 10.65%
3. Giant – 9.91%
4. Cannondale – 9.18%
5. Trek – 6.66%
6. Santa Cruz – 4.70%
7. Merida – 4.49%
8. Pyga – 3.67%
9. Silverback – 3.45%
10. Bianchi – 3.19%


Adverts listed
57 350

Leads
182 274

Advert Views
15 766 836

Avg. value – All Categories
R 9 505.75

Avg. value – Mountain Bikes
R 21 844.81

Avg. value – Road Bikes
R 19,515.50

Adverts by Location


1. Western Cape 41.8%
2. Gauteng 40.9%
3. Kwazulu Natal 8.8%
4. Eastern Cape 3.3%
5. Freestate 1.7%

6. Mpumalanga 1.4%
7. North West 1.2%
8. Limpopo 0.4%
9. Northern Cape 0.2%
10. International 0.2%

Adverts by Category


1. MTB 43.43%
2. Road 29.06%
3. Accessories 11.46%
4. Clothing & Apparel 9.57%

5. Services, Entries & Jobs 3.37 %
6. Vintage Bikes 1.77%
7. Other Bikes 0.71%
8. Non-cycling 0.64%

Website Activity – Top 20 Articles Published in 2018

  1. 2018 Mountain Bike Stage Race Calendar
  2. Review: Specialized Power Saddles
  3. Cannondale Scalpel-Si 1 Review
  4. Max Knox Banned for Doping Offense
  5. Review: Trek Top Fuel 9.8 SL
  6. Bike Check: Sam Gaze’s World Cup Winning Specialized S-Works Epic
  7. Carmen Buchacher Found Guilty of Anti-Doping Rule Violation
  8. Review: Scott Spark RC 900 World Cup
  9. Shan Wilson Served Six Year Ban for Doping Violations
  10. Rider Passes Away on Stage One of KAP sani2c
  11. Epic Bike Check: Oli Munnik’s Santa Cruz Blur CC
  12. Canyon Bicycles Now Available Direct to South Africa
  13. SRAM Announces NX Eagle 1×12 Drivetrain
  14. Cycling SA Clarifies Rules Regarding E-Bikes in Sanctioned Events
  15. Inside the Home of Canyon Bikes
  16. Cannondale Synapse Carbon Disc Ultegra Review
  17. Specialized Epic Expert Evo Review
  18. Specialized Launch the Epic Evo
  19. Specialized Stumpjumper 6Fattie Long Term Review
  20. Shimano Goes 12 Speed with all-new XTR Groupset

Forum Activity


New topics
4 729

Replies
178 550

Topic views
5 802 750

Top 10 Most Viewed Topics


1. Chris Froome returns adverse analytical finding for Salbutamol
2. Bike Hub weight loss challenge 2018
3. Absa Cape Epic 2018
4. Makro Cannondale
5. Reversed Route 94.7 2018
6. Canyon bicycles now available direct to South Africa
7. Munga 2018 Race news
8. Cyclist shot at cradle…
9. Canyon Aeroad – Read if you planning on purchasing one
10. UCI DH World Cup 2018 Season

129699
76780
66683
66407
66007
44561
41043
35639
34520
32267
31756

Top 10 Most Replied-to Topics


1. Tour de France 2018
2. Cyclists with a “Running” Problem
3. Where has your bike taken you today?
4. Post your bike porn 2.0
5. Giro d’Italia 2018: The Most Beautiful Grand Tour
6. [Event] Cape Town Cycle Tour 2018
7. Bike Hub weight loss challenge 2018
8. Boast about your latest purchases here…
9. Chris Froome returns adverse analytical finding for Salbutamol
10. Discovery Health – Vitality and Team Vitality plus everything else you need to know

4501
4131
2182
1915
1876
1758
1692
1668
1630
1246

Topic starters

1. Chris Newby-Fraser – 69
2. Rolling Stone – 39
3. Bonus, mecheng89 – 24
4. Eldron – 16
5. FirstV8, Chingy182 – 15
6. lechatnoir, Allrounder, Sidmouth, Slowbee – 14
7. Sepia, juan pelota, G-man, partydave, johanvoss, Riaanoster – 13
8. herrowpreeze, Forthelove, Dean9406, rogerdias, Hello Ruan, Pure Savage, Joss Turner, ChrisF – 12
9. Dirt Tracker, F.R.A.I.L. -K, Traveler, Prince Albert Cycles, Mongooser, Patchelicious, Furbz, Balooba – 11
10. Headshot, Bruce Banner, Ossie NL, Swift&Aero, LeoKnight, Dirkitech, Mojoman, the_bob, Neville Bailey, CoachShane, Uni – 10

Top Posters

1. Gen – 2665
2. Patchelicious – 2601
3. Cav’ – 1898
4. Hairy – 1762
5. WeekendWarrior80 – 1755
6. Eldron – 1696
7. juan pelota – 1633
8. Cptmayhem – 1576
9. Bonus – 1480
10. shaper – 1395

All stats for the period 12 December 2017 – 11 December 2018 (and compared to the same period for 2017).

Thanks to all our regular, and not-so-regular Bike Hubbers for playing your part in a successful 2018.

Here’s to many happy and safe kilometres on your bikes in 2019.
The Bike Hub Team

Tags:

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Comments

Benjamin
Benjamin

Dec 18, 2018, 1:12 PM

Gen , you beat Patch. Sweet

Zatopek
Zatopek

Dec 18, 2018, 1:22 PM

Gen , you beat Patch. Sweet

I would like to see what percentage of that is where they reply to each other  :clap:

gummibear
gummibear

Dec 18, 2018, 1:23 PM

So what started out as an SA Forum now has only 47% local users.

 

Thanks for the stats admin

Odinson
Odinson

Dec 18, 2018, 1:26 PM

So many Yanks on here. Must be folks coming to get lessons in US politics from Patch, Eldron and Delarey. 

Odinson
Odinson

Dec 18, 2018, 1:27 PM

So what started out as an SA Forum now has only 47% local users.

 

Thanks for the stats admin

 

Dey terk er tredz. 

Matt
Matt

Dec 18, 2018, 1:33 PM

So what started out as an SA Forum now has only 47% local users.

 

Thanks for the stats admin

In terms of page views or the depth of engagement, South Africans are still the most active users by a long way. 

 

Page views (from SA): 47,260,352 (92.69%)

Sessions (from SA): 5,537,077(78.76%)

 

We are seeing a growing international audience in part due to the many expats around the globe, but mostly as a result of content that is internationally relevant (e.g. how-tos, event-related, reviews, etc.)

 

 

Sepia
Sepia

Dec 18, 2018, 1:41 PM

Gen , you beat Patch. Sweet

Flip, who would have thought :drool:

Next year Patch, next year! 

Good reading both of your stuff.

RocknRolla
RocknRolla

Dec 18, 2018, 1:51 PM

Not being in the top 10 posters lists is an achievement in my books.

(Personally speaking)

Thor Buttox
Thor Buttox

Dec 18, 2018, 2:00 PM

Aussie, Aussie, Aussie, oi, oi, oi

ratherberidin'
ratherberidin'

Dec 18, 2018, 2:01 PM

Awesome website. Congrats manne.

Stretch
Stretch

Dec 18, 2018, 2:17 PM

Glad to see our running thread is still holding strong

 

I would also like to see a breakdown of the non cycling threads. 

 

My guess is....

Hot off the press

Lady Pros

Time to get the hell out of here

I have an idea of a new thread

song

movie

tv 

remember when

The Ouzo
The Ouzo

Dec 18, 2018, 2:19 PM

In terms of page views or the depth of engagement, South Africans are still the most active users by a long way. 

 

Page views (from SA): 47,260,352 (92.69%)

Sessions (from SA): 5,537,077(78.76%)

 

We are seeing a growing international audience in part due to the many expats around the globe, but mostly as a result of content that is internationally relevant (e.g. how-tos, event-related, reviews, etc.)

 

 

could this also not be from more folk using VPNs and therefore it looks like there reside somewhere else ?

Matt
Matt

Dec 18, 2018, 2:24 PM

could this also not be from more folk using VPNs and therefore it looks like there reside somewhere else ?

That would definitely play some part, but the major contributor here is organic search traffic from other countries.

Patchelicious
Patchelicious

Dec 18, 2018, 3:38 PM

Gen , you beat Patch. Sweet

It was part of my contribution to inequality correction to not win. Jeez guys stop with the institutionalised patriarchy ????

Mntboy
Mntboy

Dec 18, 2018, 4:37 PM

I would like to see what percentage of that is where they reply to each other :clap:

That would be an interesting one.

 

However far more interesting, I think, would be what percentage of Cav's posts are made up of photos of the various races he comments on. Those photos also certianly helps his post count along rather nicely!

Kalahari Vegmot
Kalahari Vegmot

Dec 18, 2018, 5:12 PM

I don't see my name anywhere! Good thing though I suppose....

m-squared
m-squared

Dec 18, 2018, 5:15 PM

Very interesting stats.  I love the site.  First and last thing I check every day!

Patchelicious
Patchelicious

Dec 18, 2018, 5:31 PM

I would like to see what percentage of that is where they reply to each other :clap:

If people didn’t post so much nonsense, I wouldn’t need to keep posting corrective rebuttals. It’s a balance thing.

mecheng89
mecheng89

Dec 18, 2018, 6:03 PM

Wow. I got a podium. Should really spend more time on the bike.. 

Frosty
Frosty

Dec 18, 2018, 6:16 PM

Not being in the top 10 posters lists is an achievement in my books.

(Personally speaking)

I don't see my name anywhere! Good thing though I suppose....

Ditto... ;)
Cav'
Cav'

Dec 18, 2018, 6:49 PM

That would be an interesting one.

 

However far more interesting, I think, would be what percentage of Cav's posts are made up of photos of the various races he comments on. Those photos also certianly helps his post count along rather nicely!

Probably 80%

Vetplant
Vetplant

Dec 18, 2018, 6:51 PM

Much better material this Year In Review than the lame "personalized" Facebook videos of the same title.

 

Finally made the list on one of the topics. In unrelated news, time to turn down the Hub time for 2019 me thinks, might then actually have a shot at achieving our product delivery milestones ;)

Mntboy
Mntboy

Dec 18, 2018, 6:57 PM

Probably 80%

[emoji23][emoji23][emoji23][emoji23]

 

That's a lot of photos. Fortunately for us it usually brings a smile to our face! Always enjoy the Spring Classics ones, in particular those from RVV and PR!

Dirt Tracker
Dirt Tracker

Dec 18, 2018, 9:00 PM

Aussie, Aussie, Aussie, oi, oi, oi

 

Oh you didn't! Well considering Perth is closer fo Jakata than any city back home i think bagus, bagus, bagus should be the call! :)

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