BMC Switzerland goes direct in South Africa

To effectively address existing opportunities in Southern Africa, BMC, the Swiss, premium performance, cycling brand has taken an important step and launched its own subsidiary in that market. Growth is a key strategic goal for BMC and investing in a strong, service-oriented South African retailer network is paramount to strengthening the brand in the region. The Southern African region is now being serviced by a committed team of sales professionals out of BMC’s own Johannesburg-based office.

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According to John Glett, Chief Business Development Officer BMC Switzerland “it is no secret that South Africa is one of the global hot-spots for cross-discipline, competitive cycling. It is a unique market, very focused on premium quality and high performance, therefore perfectly aligned with our brand values. We produce best-in-class bikes for discerning riders, and we see a strong tailwind for our brand when matched with dedicated support and service. We took the decision to change from a distributor-model to a direct one in November 2014 and appointed Herman Bekker to pursue our objectives in the region. The first steps have been made: Bekker has already successfully developed key partnerships in the region, and we are seeking to expand BMC Switzerland to an exclusive network of premium retailers for the coming 2017 season.”


To connect the current and future South African BMC retailers with the roots of the brand, BMC will be hosting an exclusive 2017 Retail Event in Grenchen, Switzerland in mid-July 2016.


Retailers interested in collaborating with BMC and adding this exciting brand to their portfolio please contact:



BrandonF_, Jul 11 2016 08:41

Boooom!!! Good Luck guys! Please get that Bombshell babe, 'JN' a loyal ambassador of her 'roots' and a great bike/brand to represent in months,year's and decades to come!

Christofison, Jul 15 2016 12:04

Behind you guys all the way. One day when I'm rich I'll upgrade from my Anthem to a Fourstroke or Speedfox.

rock, Jul 20 2016 03:23


It is a unique market, very focused on premium quality and high performance


Read as: Well accustomed to overpaying for stuff