According to John Glett, Chief Business Development Officer BMC Switzerland “it is no secret that South Africa is one of the global hot-spots for cross-discipline, competitive cycling. It is a unique market, very focused on premium quality and high performance, therefore perfectly aligned with our brand values. We produce best-in-class bikes for discerning riders, and we see a strong tailwind for our brand when matched with dedicated support and service. We took the decision to change from a distributor-model to a direct one in November 2014 and appointed Herman Bekker to pursue our objectives in the region. The first steps have been made: Bekker has already successfully developed key partnerships in the region, and we are seeking to expand BMC Switzerland to an exclusive network of premium retailers for the coming 2017 season.”
To connect the current and future South African BMC retailers with the roots of the brand, BMC will be hosting an exclusive 2017 Retail Event in Grenchen, Switzerland in mid-July 2016.
Retailers interested in collaborating with BMC and adding this exciting brand to their portfolio please contact: firstname.lastname@example.org
About BMC Switzerland
Swiss, Premium, Performance Cycling
BMC Switzerland is a premium, Swiss, bike manufacturer. Established in 1994, the company employs approximately 120 people, worldwide. It is headquartered in Grenchen, Switzerland where it also has its own research and development facility the Impec Lab. BMC’s bikes meet the highest standards in quality, design and manufacturing and the company invests heavily in research and development to continue to improve its designs and technologies. BMC has written its way into history by supplying bikes for the world’s top athletes, winning races such as the Tour de France, the Team Time Trial and Road World Championships, the MTB XCO World Championships and numerous Ironman Championships.
More information about its products, technologies and racing teams can be found on the BMC website.