Sox Footwear and Rush Sports have signed a distribution partnership that will further expand Sox’s reach within the South African cycling community through Rush Sport’s 450 strong dealer network. Both Sox’s Premium Knit and Printed socks will be available to order. Dealers are requested to get in touch with their Rush Sports Territory Manager for more information and lead times.
Founded in 2016, Sox Footwear has grown from a two person team operating a single machine to one of the industry’s biggest players. To keep up with demand, the company now employs 16 skilled staff, utilizing 18 state of the art knitting machines to produce over 15, 000 socks per month for customers around the country.
Jacques Pretorius – Sox Footwear Owner
Andre van Aarde – Chief Operating Officer