Founder of the company, former professional mountain biker and mechanical engineer, Charles Keey, says Switchback Sports will be tailoring its product offering to meet the needs of South African riders, with a distinct focus on service. Keey believes Switchback Sports’s competitive advantage lies in its ability to adapt quickly to changes in rider preferences as well as in offering meaningful after-sales service. Switchback Sports is proud to announce the signing of exclusive distribution agreements for Easton components and Panaracer tyres in South Africa.
In recent months Easton Cycling has unveiled new and improved cranksets, wheels, cockpits, finishing kits as well as the competitively priced Cinch bottom-bracket based power metre that will appeal to the South African road and growing gravel markets.
Panaracer Tyres makes a welcome return to South Africa. With over 65 years of experience in manufacturing, Panaracer develops and produces every tyre in Japan. The company also produces many tyres under licence for niche brands who understand the advantages of Japanese craftsmanship.
Switchback Sports will be focusing their energy on servicing the market with Panaracer’s range of road, commuting and gravel tyres. In the fast-growing gravel segment, Panaracer’s GravelKing SK tubeless tyre has proved to be incredibly versatile and resilient to punctures, making it perfect for South African conditions. Keey demonstrated this by winning the inaugural 404km Karoobaix using a set of GravelKing SK tubeless tyres – 700x43C up front and 700x38C at the rear.
Switchback Sports’s range of Easton and Panaracer products will be available countrywide from a growing network of retailers. For more information visit www.switchbacksports.co.za or email email@example.com.
Switchback Sports is a young and energetic distribution company based out of Cape Town. Founded by Charles Keey, Switchback Sports is driven to offer premium products with unmatched after-sales service. A former professional mountain biker and general manager of SwiftCarbon South Africa, Keey is perfectly positioned to understand the needs of South African cyclists and in turn provide them with products that will enhance their cycling experience.
For more info and to find your nearest dealer please contact Switchback Sports at firstname.lastname@example.org