Leading sports marketing agency, Stillwater Sports welcomes BOS Sport as the official Sports Drink Partner of South Africa’s premier off-road triathlon, the Fedhealth XTERRA.
“Stillwater Sports is extremely proud to partner with BOS Sport as the official sports drink of the Fedhealth XTERRA South African Series,” says Michael Meyer, Managing Director of Stillwater Sports. “BOS Sport is a natural, healthy product. It fits the theme and the ethos of XTERRA which takes place in an outdoor area with no traffic, no tar and where families and athletes are encouraged to compete in a healthy outdoor environment.”
According to Monique Henderson, BOS Sport Brand Manager, BOS Sport aims to inspire people to get out and get active. “We are proud and extremely excited to be the official sports drink of the Fedhealth XTERRA series. The XTERRA community live and breathe this active lifestyle in the natural beauty of the South African landscape. Whether you are a swimmer, a mountain biker or a trail runner (or all of the above), BOS Sport is your performance partner.”
“We can’t wait to share in the incredible achievements of the XTERRA community,” continues Henderson. “BOS Sport will keep athletes hydrated, while supporting their recovery throughout the event allowing them to #livemore and Go BOS.”
Fuelled by rooibos for rehydration and muscle recovery, BOS Sport is all natural, delivering all the functional benefits (rehydration and muscle recovery) of a sports drink but in a healthier way (colourant and preservative free). In 2017 Fedhealth XTERRA South Africa will boast with BOS Sport Hydration Points on route in the mountain bike and trail run disciplines, while XTERRA Warriors will be able to regain their strength in the BOS Sport Recovery Zone immediately after crossing the finish line.
