South Industries launch RX carbon road rims

Press Release

South Industries are proud to introduce our latest rim set in the RX, a dedicated road rim set that will bring confidence to ascending, descending and taking the unbeaten path. 100% designed and handmade in house in Cape Town, South Africa. #handgemaak


We have combined two unique rim depths and inner diameters to create a rim set that works in the real world, taking all conditions and rider sizes into account. We started with NACA 0024 aerofoil profiles and 25mm tyres, ensuring they as fast in a straight line or going up the Mur de Huy as they are in a crosswind descending Chapmans Peak in a summer South Easter.


South Industries Rx Rims Road.jpg
South Industries Rx Wheelset Road.jpg


We realised that the ideal profile was a 32mm deep, 22mm internal front profile for its weight and crosswind stability, combined with a 40mm deep, 20mm internal rear profile for its aerodynamic benefits. This combination proved a solid favourite in real world testing, giving riders the best results in climbing, descending and stability.


South Industries RX_02.jpg


We found riders taking smooth dirt road shortcuts or even taking on longer ‘brown tar’ sections on their road bikes with anything from 25-32mm tyres on the RX wheelset. Their confidence extended beyond the tarmac and as adventure is such a key driver for us at South Industries, we welcomed this exciting development.


South Industries RX_05.jpg



South Industries RX_04.jpg


Recommended Pricing

Individual rim
Wheelset with Tune KillHill / ClimbHill hubs (1350g)
Wheelset with Tune Prince / Princess hubs (1285g)


DieselnDust, Apr 28 2021 10:36

awesome pricing on the rims. Not quite chinese value but #handgemaak in CFM

Darryllk, Apr 28 2021 10:43

One of the key features...

  • The new South Industries RX rim set is for all road riders who want to extend their performance

There isn't a rim brake option though

'Dale, Apr 28 2021 10:57

Lyk baie mooi, hey.

Danger Dassie, Apr 28 2021 11:58

So mooi they're moist.

ashortchase, Apr 28 2021 01:18

Nicely shot video and music selection. Kudos! 

Christie, Apr 28 2021 02:14

(But I ride clinchers)

urbanninja, Apr 28 2021 02:22

These are for clinchers - just tubeless ones. 


(But I ride clinchers)

gummibear, Apr 28 2021 02:39

Very nice looking wheels!

Christie, Apr 29 2021 06:49

I should have said old school clinchers. My road bikes are 1992 and 2004 models. Wide rims and disk brakes wont work.

Master216, May 03 2021 11:51


openmind, May 03 2021 12:26

I have a South Industries GX (gravel) wheel set. Lightweight and bombproof. If the RX are anything like the GX they will be awesome!! 


I like the differentiated rim depths and widths on the RX - a unique feature that makes a lot of sense. I ride 45mm depth wheels on the road and in windy Cape Town conditions sometimes wish the front wheel had a little less depth. 

ZeroPlay, May 03 2021 06:22

Rim brake version, please.

lechatnoir, May 04 2021 12:12

I can't seem to find any (readily available) suitably-sized tubeless tyres that permit fitting on a hookless rim. but at that price, it's moot for me.